Klarna ChatGPT plugin

Klarna, an international payment, shopping, and banking service, has teamed up with OpenAI to enhance the customer shopping journey using ChatGPT's capabilities. The collaboration brings personalized product suggestions to shoppers in need of guidance and ideas, facilitated by Klarna's comparison tool. Users can easily engage with ChatGPT by adding Klarna's plugin from the plugin store, subsequently receiving tailored selections of products upon request. Additionally, it allows shoppers to request more options and perform price comparisons across various brands.

Klarna's goal through this initiative is to open new avenues for retailers to gain customers and to offer unique product discovery experiences to a vast user base. Initially, the service is exclusively offered to ChatGPT Plus subscribers in the United States and Canada, with plans to roll out to additional audiences and areas gradually after thorough testing, development, and enhancements.

Klarna focuses on safe and ethical AI evolution, a principle shared with OpenAI. As part of its dedication to innovation, Klarna also provides a comprehensive product search facility that incorporates numerous filters, such as color, size, and customer reviews, to refine search results further.