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Research: Collecting and verifying facts, data, and quotes to be used in the press release.
Writing Support: Drafting initial press release outlines or sections as per the writer's guidelines.
Editing Assistance: Reviewing press releases for grammar, syntax, and style consistency according to the Associated Press Stylebook or other specified standards.
SEO Optimization: Incorporating targeted keywords and phrases to improve the press release's online visibility and search engine ranking.
Media Lists: Compiling and updating lists of media contacts and outlets for press release distribution.
Distribution Prep: Formatting press releases for distribution through email, wire services, or other channels.
Follow-Up: Coordinating with media contacts to track coverage and answer any follow-up questions.
Analytics Reporting: Analyzing and reporting the performance of distributed press releases, including media pickups and audience reach.
Project Management: Keeping track of multiple press release projects and deadlines using organizational tools.
Client Relations: Assisting with communication and coordination between the writer and the clients or PR teams.