Creating a comprehensive list of key performance indicators (KPIs) for social media, such as engagement rate, reach, and conversion rate
Developing a set of metrics to measure the effectiveness of social media campaigns, including likes, shares, and comments
Organizing data visualization tools to present social media analytics in a clear and meaningful way
Assisting with the creation of a dashboard to monitor social media performance in real-time
Researching industry benchmarks and best practices for social media KPIs and metrics
Providing guidance on setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) objectives for social media efforts